LANSING SHUFFLE

Event Sales Director

FEBRUARY 2023 - DECEMBER 2023

• Created SOP’s for private events and catering programs for 5 vendors located inside Lansing Shuffle.

• Managed the sales of all private events from initial contact with the customer to upselling, to the execution of the event. 

• Assisted customers with all aspects of the event including food/beverage needs, setup, audio-visual needs, and any coordination with outside vendors.

• Created and designed various print materials, social media graphics, event headers, and other marketing materials.

• Assisted in all aspects of social media planning, marketing campaign planning, and budget creation. 

• Facilitated communication between the bar, vendors, and private event clients.

• Coordinated various internal events, partnering with local businesses and external vendors.

• Created sales materials for outreach regarding private events.

SENATE MAJORITY COMMUNICATIONS OFFICE

Digital Media Specialist

SEPTEMBER 2021 - JANUARY 2023

• Assisted with the development of the digital presence of Senate members as well as the digital presence of the Majority Caucus 

• Assisted with the development and execution of digital advertising and communications plans for Majority Caucus members that are tailored to the needs of each office and district

• Assisted with the development of graphics, videos, and photos for digital communication use  

• Worked with the Digital Media Director in the development and execution of projects relating to the digital communications program

LANSING BREWING COMPANY

Engagement & Events Coordinator

MAY 2020 - JULY 2021

• Managed community partnerships, sponsorships, and participation in offsite events while ensuring we were in compliance with the MLCC. 

• Ensured the company website was updated which included the editing and creation of new pages.

• Assisted in all aspects of social media planning, marketing campaign planning, and budget creation.

• Managed and reported on company social media pages and executed all social media and market campaigns including photos, videos, and print materials, while improving overall engagement. 

• Created and designed various print materials, social media graphics, event headers, and other marketing materials.

• Coordinated the planning of all internal brewery events.

• Responded to all customer inquiries received from various channels.   

• Did all of the above tasks for a second location, MP Social.

• Continued all responsibilities from the previous role.

Sales & Events Coordinator

January 2019 – April 2020

• Responded to event requests and new customer leads.

• Recommend event solutions based on event details.

•  Assists customers with all aspects of the event including, food, beverages, setup, audiovisual needs, and any necessary rentals. 

• Followed up with customers with thank you letters upon the conclusion of their event. 

• Managed and fulfilled donation requests.

SPRINGBOARD CONSULTING LLC.

Operations Assistant

October 2019 - April 2020

• Assisted in the rollout of an online summit with more than 4,000 attendees. 

• Built out web pages for each speaker that participated in the summit.

• Sent out cold email requests to potential speakers.

• Managed the Twitter page for the summit.

• Designed a company newsletter and sent it out monthly to our email list.

• Developed a marketing plan for future summits based on the outcome of the last summit.

• Analyzed conversion rates of our advertising efforts and compared to the industry averages.

• Assisted in marketing strategy for the online summit.